Market Expansion Strategy for a BH Tech Company

Client: Behavioral Health Technology Company
Area of Focus: Medicaid Market Strategy & Health System Engagement
Challenge: The company needed a replicable approach to launching in complex markets with behavioral health carve-outs and fragmented access systems.
Approach:
• Developed a playbook for engaging health systems and payers in new markets
• Mapped state-specific policy, payment, and provider supply conditions
• Built timelines, team workflows, and operational coordination materials
• Designed internal and external messaging tools to support onboarding and Smart Match recruitment
• Linked strategy, marketing, and operations for streamlined execution
Impact: Enabled aligned, scalable expansion into Medicaid behavioral health markets with targeted provider and payer engagement frameworks.